Astral

Astral is a North Carolina based active shoe and Personal Floatation Device (PFD) company. With a solid grasp of the east coast’s industry perspective, they set their sights on the PNW.

Astral came to Hound looking for a way to tap into the mossy-rain-forest-loving PNW market. We worked with them to create a summer and fall catalogue that felt like the PNW and was embellished with playful, organic illustration. We also worked to expand their digital and social presence with animated ads and carousels to support their diverse products.

*Project done while working at Hound Creative